The length of the hair you select will always be based on the straight length of the hair. However, just like with your own coils, the curled up nature of the strands masks the straightened length of the hair.

Depending on the tightness of the curl, the hair can be between 10-70% shorter than its straightened length. The tighter the natural curl pattern of the hair, the shorter it will look at any given length when compared to straight hair.

*approximate shrinkage according to curl type.

Curl types

View the full length guide page →